SPECIFICITIES OF THE FORMATION OF THE MARKETING INFORMATION SYSTEM OF THE REGION
DOI:
https://doi.org/10.15407/econlaw.2016.03.011Keywords:
territorial marketing, marketing information system, information technologiesAbstract
The article focuses on the essence and components of the territorial marketing on the ground of a region. The article defines the importance of the information supply for the implementation of functions of the territorial marketing in the region. The article also develops and suggests the meth odology of the development of the marketing information system of the region in terms of two interrelated systems: the marketing information system supply of the regional development proper operating within the regional environment and the marketing information system of the region promotion operating in the outside environment of the region.
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