МЕТОДОЛОГІЧНІ ОСНОВИ МАРКЕТИНГОВОГО УПРАВЛІННЯ СУЧАСНИМ МІСТОМ: Економіко правові проблеми управління містом

P.V. Gudz; M.V. Gudz

METHODOLOGICAL FRAMEWORK FOR MARKETING MANAGEMENT OF TODAY’S CITY

Economic and legal problems of city management

Authors

P.V. Gudz Zaporizhzhya National Technical University, Zaporizhzhya https://orcid.org/0000-0002-3652-1153
M.V. Gudz Institute of Economic and Legal Researches of the NAS of Ukraine, Donetsk

Keywords:

management of city, marketing management, scientific methods

Abstract

The nature of marketing management of city is investigated. Goals and principles of a marketing approach to management of today’s city are defined.

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Published

2024-10-14

How to Cite

Gudz, P., & Gudz, M. (2024). METHODOLOGICAL FRAMEWORK FOR MARKETING MANAGEMENT OF TODAY’S CITY: Economic and legal problems of city management. Economics and Law, 28(3), 122–125. Retrieved from https://nasu-periodicals.org.ua/index.php/economiclaw/article/view/9472