THEORETICAL BASES FOR CITY MARKETING

Institutional and Investment Problems of Economic Development

Authors

  • O.P. Kobylyatskyi Luhansk Branch Institute of Economic and Legal Researches of the NAS of Ukraine, Luhansk

Keywords:

city marketing, marketing-mix, branding, competitive advantages

Abstract

The paper studies the essence of city marketing. The approaches existent in the literature concerning the content of the given concept are analyzed. The role of branding in city marketing is defined.

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Published

2024-10-02

How to Cite

Kobylyatskyi, O. (2024). THEORETICAL BASES FOR CITY MARKETING: Institutional and Investment Problems of Economic Development. Economics and Law, 33(2), 100–103. Retrieved from https://nasu-periodicals.org.ua/index.php/economiclaw/article/view/8438

Issue

Vol. 33 No. 2 (2012): ECONOMICS AND LAW

Section

Статті