DEVELOPING THE CONCEPT OF FORMATION OF CITY LUHANSK BRAND
DOI:
https://doi.org/10.15407/econlaw.2014.01.115Keywords:
concept, city brand, Luhansk, imageAbstract
The concept of formation of city Luhansk brand was developed. Each block of the concept is described in details. The plan of strategic actions was developed to improve competitive positions of city Luhansk. The place of the image formation in the general concept of city brand is determined.
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