CRITERIAL INDEXES FOR MARKETING INVESTMENTS EVALUATION

Economic and legal problems of investment and innovation activities

Authors

  • O.V. Kendyukhov Donetsk University of Economics and Law, Donetsk
  • O.V. Kyzmenko Donetsk University of Economics and Law, Donetsk

Abstract

The main approaches have been analyzed and a system of criterial indexes for marketing investments evaluation have been developed.

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Published

2024-10-21

How to Cite

Kendyukhov, O., & Kyzmenko, O. (2024). CRITERIAL INDEXES FOR MARKETING INVESTMENTS EVALUATION: Economic and legal problems of investment and innovation activities. Economics and Law, 17(1), 117–120. Retrieved from https://nasu-periodicals.org.ua/index.php/economiclaw/article/view/10289

Issue

Vol. 17 No. 1 (2007): ECONOMICS AND LAW

Section

Статті