THE INTENSITY OF DIGITALIZATION OF UKRAINIAN ECONOMY

Abstract

The rapid development and active dissemination of digital technologies create new opportunities for the production of material goods and improve the quality of life, and help increase the efficiency and competitiveness of companies, industries, regions and countries as a whole. At the same time, their uneven implementation and use create local and global digital divide. In the context of the economy-society system, digital inequality is becoming a dynamic threat, the elimination of which requires overcoming infrastructural constraints and ensuring high-quality digital transformations.
The national features and prospects of digitalization of Ukraine as a platform for the development of the national economy are determined, for which the regularities of the digitalization process and the speed of the Internet spread are given,
The results of the study show that in Ukraine the main trends in the development of the telecommunications services market are changing consumer preferences, market transformation, individualization of consumption, digitalization of market segments and population, the formation of a broadband model of consumption and wireless environment. Depending on the scale of coverage, the intensity of digitization processes and the speed of spread of the World Wide Web as a whole and among private users, there are three periods of Internet spread: a period of slow digitization, a period of rapid spread, a period of slow market segmentation. Further comparisons showed that the growth of the last two periods has helped in overcoming the “Ukraine-World” digital gap and bringing the relative estimates of the “digital” population of Ukraine closer to the relative estimates of the global “digital” population. The two-year prospects of overcoming Ukraine's digital divide with the EU while maintaining the exponential trends in the development of digital infrastructure, which requires the introduction of active state and regional policies to support and implement digital transformation projects, are outlined. Slowing down the pace of digital infrastructure will extend the period to close this digital divide.