ADAPTATION STRATEGIES IN CORPORATE CULTURE MANAGEMENT IN A CRISIS-AFFECTED ECONOMY

Abstract

The research focuses on the influence of management of corporate cultures on enhancing organizational adaptability capacity when faced with crisis events. In particular, the current paper analyzes the impact of CIIRS and SEI on the development of adaptability of Ukrainian enterprises operating in post-conflict environment. The study finds that the level of adaptability capacity correlates positively with trustful relationships, communication processes, and inclusiveness inside organizations. Moreover, sectoral differences in adaptability have been revealed as organizations working in energy and industrial fields show more stable adaptability compared to organizations from other sectors. This can be explained by the management approach followed by organizations, particularly by the activity of leaders. The research stresses the importance of programs for integrated development of employees as mentoring and adaptive learning can enhance organizational cohesiveness and resilience. The pilot implementation of CIIRS framework in one organization proves the applicability of the framework. However, some limitations are associated with the sampling procedure used in the research and observational nature of the research design. Thus, the academic contribution to knowledge can be assessed in terms of introducing a new diagnostic framework for assessing the corporate culture adaptability in crisis economies.