INTEGRATION OF BIG DATA TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECOSYSTEM OF SOCIETY: FROM CONCEPT TO IMPLEMENTATION IN OFFICIAL STATISTICS

Abstract

A comprehensive conceptual and empirical analysis of the integration of big data technologies, artificial intelligence and neural networks into the digital ecosystem of modern society is presented. The concept of dynamic cyclical interaction between society, data production processes, algorithmic information processing and behavioral transformation is formulated, with an emphasis on feedback mechanisms that increasingly influence decision-making at both individual and institutional levels.

For the first time, the authors propose a cyclical model “society – big data – AI – society”, which forms the basis for rethinking the role of a person as simultaneously a source, object and beneficiary of digital processes that unfold in real time.

The hierarchical architecture of artificial intelligence technologies – from machine learning to deep neural networks – is considered, with an emphasis on their synergy, stemming from the availability of large-scale, heterogeneous data sets, which enables more accurate, contextualized decision-making. A systematic review of the areas of practical use of these technologies in healthcare, education, digital security, production processes and urban management is carried out, with an emphasis on the interdisciplinary nature of implementation.

A separate emphasis is placed on artificial intelligence’s potential in the modernization of official statistics, in particular, on the transition from traditional to adaptive, expeditious and flow approaches to data collection, processing and analysis within the concept of smart statistics. Key structural, ethical and legal challenges facing Ukraine on this path are identified. The authors propose strategic “roadmap” for the formation of sustainable statistical ecosystem, which includes legal harmonization, implementation of pilot projects, intersectoral cooperation and development of digital competencies.