THE ROLE OF CREATIVE INDUSTRIES DIGITIZATION IN WARTIME AND DURING POSTWAR RECOVERY OF UKRAINE

Abstract

The research is conducted on the relevance of assessing the depth of digitization of the creative industries (CI) branches in Ukraine for the development of measures to fundamentally increase flexible employment and business and population incomes in CI, which can partially replace the loss of material, human and production resources in wartime and during the post-war reconstruction of the country.

It has been established that there are methodological differences between the definitions of CI by global institutions (UNCTAD), countries’ lists of CI branches and the list legally defined in Ukraine in 2019, which needs updating, as it does not take into account the depth of the information society formation and the rapid transition of the socio-economic system from the post-industrial to the neo-industrial phase of development, spurred by the COVID-19 pandemic and the full-scale war in Ukraine.

The development of CI digitization lacks means for statistical monitoring, since the vast majority of CI branches are not included in the statistical surveys of the State Statistics Service of Ukraine; the implementation of such ICT innovations as artificial intelligence, which is being massively introduced in CI (neural networks, Chat-GPT, etc.), blockchain (NFT), is not monitored, which contradicts the EU approaches to monitoring the digitization of socio-economic systems and is not acceptable for a candidate country for EU membership. For the most part, only the event-method of analysis is available for the study of CI digitization. Due to statistical problems, it is difficult to assess the place of CI in foreign economic activity. The compliance ecosystem for irregular CI entrepreneurship when placing an intellectual product and services in the so-called new media on foreign video hosting platforms and on the Internet has not been established with regard to taxes, copyright and intellectual property. Attempts to introduce adequate tools to control the payment of taxes on freelancers' incomes have proven ineffective. The draft law on registration and taxation of irregular types of activities, including in CI, is yet to be adopted.

Mechanisms for promoting the development of mass CI by business, the state, local self-government bodies, civil society institutions, etc. are proposed.