PROBLEMS OF E-COMMERCE DEVELOPMENT IN UKRAINE
Keywords:
e-commerce, e-trade, state policy in the field of the e-trade consumer rightsAbstract
Every year, e-commerce is becoming increasingly important
in national economies and is the flagship of innovation, the emergence of the latest
information technologies (IT) and e-services through the use of e-transactions. These ITs
include cloud services, electronic payment systems, web services, etc. The purpose of the
article is to identify the problems of e-commerce development for their further solution.
Unfortunately, the main tasks in the context of e-commerce according to the Legislative
Reform Support Plan in Ukraine, approved by the Verkhovna Rada of Ukraine Resolution
No. 509-VІІІ dated June 4, 2015, have not been fulfilled.
In the process of research, a systematic approach and methods of comparison and
analysis were used when processing the statistical data on e-commerce. The state should
adopt institutional measures to stimulate the development of e-trade and turn it into one
of the “locomotives” of the economy, as well as identify the responsible body for the
formation and implementation of the state policy in the field of e-commerce.
The Laws of Ukraine “On e-commerce” and “On the protection of consumer rights”
should be amended in accordance with the implementation plan of Directive 2000/31/
EC “On e-commerce” (“On certain legal aspects of information society services, in
particular electronic commerce, in the Internal Market”) and Directive 97/7/EC “On
the protection of consumers in respect of distance contracts”. It is necessary to establish
a consultative advisory body in the form of a working group (Resolution of the Cabinet of
Ministers of Ukraine No. 599 of June 17, 2009) under the Ministry of Economic
Development and Trade of Ukraine with the participation of all the stakeholders. This
body should prepare a draft Roadmap for e-trade development and a system of indicators
of its development to monitor the effectiveness of implementation of the Roadmap for e
trade development as one of the factors promoting the information society in Ukraine.
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