THE MARKETING-LOGISTIC COMPLEX OF A COMMODITY TRANSPORTATION SYSTEM
Keywords:
marketing, logistics, integration, commodity transportation system, mechanism of formation of a marketing-logistic complexAbstract
The internal problems in the process of formation of a commodity transportation system are separated, and a marketing-logistic organizational structure, which will allow one to optimize and to ensure the connection between strategic targets, functional-operative tasks, organizational-structural characteristics, informational support of business-processes, and coordination of the work of experts, is proposed.
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