cultural capital; intangible assets; cultural and creative industries; experience economy; orange economy


The concept of cultural capital is explored, its functions, features and realization mechanisms are identified. Cultural capital is defined as an objectified and incorporated cultural resource involved in economic circulation in the form of tangible and intangible cultural assets with a high potential for self-reproduction, accumulation and conversion into other forms of capital.

Based on the formed functional characteristics of cultural capital, it is proposed to prioritize and single out cultural capital as a separate object of conversion and transaction within the new experience economy, or, more precisely, the orange economy, since such semantic demarcation can have a positive effect, manifested in a more complete and more effective use of the potential of cultural capital. The main methodical approaches to the assessment of cultural capital, in particular, as an intangible asset, are presented and analyzed.

         The categorical basis of the orange economy is expanded, its relationship with the intangible economy, creative economy and creative industries is defined, its place and role in the overall structure of the new economy are shown. It is proven that the main difference between the creative economy and the traditional economic structure is that the main tool in it is knowledge, the main resource is information, and the main product is innovation, that is, the concept of the creative economy unites such scientific fields as digital economy, knowledge economy and innovation economy. The orange economy is defined as an "umbrella" term due to its summarizing nature, since it encompasses the activities that take place within the creative economy, cultural industries and cultural sectors, as well as the experience, knowledge and innovation economy.

Emphasis is placed on significant potential of cultural industries in the post-war reconstruction of Ukraine, due to the rise of the spirit of national idea, the increase in demand for domestic cultural products and the demand of the population (as well as foreign consumers) for unique, authentic Ukrainian cultural artifacts.


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Problems of economic theory