BOURICHE, A., HAMLI , A., ALI , N. and BENAISSA, B. 2024. THE EFFECT OF GREEN MARKETING MOTIVATION FACTORS ON CONSUMERS’ PURCHASE INTENTION THROUGH THE MEDIATING ROLE OF GREEN BRAND TRUST TO COUNTER GREENWASHING. Economy of Ukraine. 67, 10 (755) (Oct. 2024), 66–91. DOI:https://doi.org/10.15407/economyukr.2024.10.066.